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Reader to leader: motivating participation

“One click” tools like retweeting and liking content make social participation easy. Harry Hochheiser and Ben Schniederman say “Social networking tools illustrate the importance of leveraging existing social ties to generate perceived community in From Bowling Alone toTweeting Together: Technology-Mediated Social Participation.

It cannot be accidental that they refer to these communities as perceived. I recently posted about the great resource our social media acquaintances are in my algorithm post. However, there is also the dilution of content in our state of information overload.

Hochheiser and Schniederman’s gently claim that these communities we are in are perceived. Because it is so easy to passively interact with those in our social feeds, do we end up crafting communities that truly exist or are they only perceived. Without going too far down the “what is reality” path, what we learn here is that like in traditional media even in social media, leaders emerge.

These leaders emerge from the group of general social media users. Everyone consumes. Those that only consume are often called lurkers. He says, then, some become contributors, collaborators and leaders. They do not define each role and break down the difference between a contributor and collaborator.

My guess is that a collaborator is someone who posts something on Facebook (a contributor). A friend then comments on that post, which makes that friend a collaborator. If the author responds, he then also becomes a collaborator. Once they are in “engaged participation” in the community, say a Facebook Group, or a long thread of posts, they have become a leader.

The reader, the consumer is playing a role s/he’s never played before. The reader is influencing the experience for other readers. They add value to the content written by the author, may that person be writing for CNN or on Facebook.com.

As a collaborator’s reading experience is hyper mediated by contribution, on say, is their reading experience hypermediated across platforms?

It’s possible that leadership on social media platforms has changed the way they read what professional news authors publish. How then, if at all, should journalists change the way they write and collaborate with their readers and collaborators?

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Capstone Journalism Share

Top U.S. Newspaper Websites by Share, Rank and Traffic

The New York Times boasts highest shared content and page rank but the USA Today wins in web traffic. So what then is more valuable for a news site? While USA brings more traffic to the site, which in the end is better for clicks and ad revenue, a high share rank means better exposure to content which potentially builds better brand, reader loyalty and arguably more interesting (and therefor better) content.
Statistics and text via Journalistsics.com

Top Shares

While Google PageRank is an accurate gauge of authority on the Web, it doesn’t tell us much about how much people ‘Like’ a newspaper. When it comes to ‘Likes’, Facebook is the authority. It took a little (okay, a lot of) trial and error to find the Facebook Pages for each of the Top 25 U.S. newspapers(you’d be surprised how hard some of the top 25 make it to find), but alas here’s the list of the Top 25 U.S. Newspapers ranked by the number of Facebook Friends (‘Likes’) each newspaper has (click the link to visit the newspaper’s Facebook Page):

  1. The New York Times – 781,655
  2. The Wall Street Journal140,515
  3. The Washington Post68,152
  4. The Denver Post30,690
  5. USA Today28,332
  6. The Los Angeles Times 20,715
  7. The Chicago Tribune 19,448
  8. The Arizona Republic 18,002
  9. The New York Post8,087
  10. The San Francisco Chronicle8,051

Top Google Rank

Clicks is one thing, credibility is another. When it comes to online credibility, Google PageRank rules over all. Few metrics illustrate true authority on the Web more than Google’s PageRank. PageRank is the accepted standard for authority on the Web. If you ranked the top 25 U.S. newspapers by PageRank instead of circulation, the list looks like this:

  1. 9/10 – The New York Times stands alone as far as Google concerned – it has the highest PageRank of the top 25 U.S. newspapers
  2. 8/10 – The Wall Street Journal, Los Angeles Times, USA Today, Chicago Tribune, NY Daily News, Philadelphia Inquirer, San Francisco Chronicle and StarTribune have equal authority at 8/10
  3. 7/10 – The Dallas Morning NewsThe Chicago Sun-Times, Detroit Free Press, Houston Chronicle, The Arizona Republic, The Oregonian, The Star-Ledger, The San Diego Union-Tribune and Newsdayare tied for third place with a PageRank of 7/10
  4. 6/10 – The Seattle Times, The St. Petersburg Times and The Plain Dealer share fourth place at 6/10
  5. 5/10 – The New York Post, The Oakland Tribune and The San Jose Mercury News are tied for fifth place at 5/10
  6. 4/10 – Rounding out the bottom is The Denver Post and Contra Costa Times – each share a PageRank of 4/10

When comparing newspaper to newspaper, PageRank seems like a good measure of a newspaper’s authority. Once you get outside of an apples to apples comparison – or in this case, newspaper to newspaper – it gets harder to determine influence or authority. Take popular blogs like The Huffington Post or TechCrunch for example. Both blogs have a Google PageRank of 8/10 – do those blogs have the same authority as The Wall Street Journal or USA Today? As far as Google is concerned they do.

Visit the Top 25 list of U.S. Newspapers by Web Traffic:

  1. USA Today – 239,425,560
  2. The New York Times – 217,513,400
  3. The Wall Street Journal122,397,004
  4. The Los Angeles Times 94,889,543
  5. The Washington Post – 9,1758,837
  6. New York Daily News82,225,690
  7. The San Francisco Chronicle – 46,696,844
  8. The New York Post45,903,055
  9. The Chicago Tribune33,230,030
  10. The Star-Ledger – 31,836,326
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Do algorithms suppress us or set us free?

There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances—not our friends—are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.

Shirky considers this model of activism an upgrade. But it is simply a form of organizing which favors the weak-tie connections that give us access to information over the strong-tie connections that help us persevere in the face of danger. It shifts our energies from organizations that promote strategic and disciplined activity and toward those which promote resilience and adaptability. It makes it easier for activists to express themselves, and harder for that expression to have any impact. The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo. If you are of the opinion that all the world needs is a little buffing around the edges, this should not trouble you. But if you think that there are still lunch counters out there that need integrating it ought to give you pause.

From Malcom Gladwell’s story on activism in the New Yorker:

Gladwell begins a conversation about the Greensboro lunch counter protests. He argues that the social revolution will not happen online. He says our weak ties, our hundreds or thousands of friends let us express ourselves but the impact is significantly lower.

The Facebook algorithm is  designed such that their users can feel comfortable “over sharing.” Only relevant posts should show up in the feeds of their friends. This solves two potential problems for the Facebook experience: information overload and irrelevant content.

Users can post, express and write as much as they would like without the worry that they are writing, tagging, posting or commenting too much something that often happens on Twitter. However, on Twitter, the overshare situation is completely contextual to how many people you follow. If you  write 10 tweets a day, a recipient how follows 50 slow tweeters will feel overloaded, whereas a follower who reads from 300 people will barely notice those ten tweets.

Lets come back to Gladwell’s argument that these networks are both empowered and diluted by their size. Activists and those expressing themselves can do with much more ease. But, they cannot rally the attention that the Greensboro lunch counter could because the Facebook system is designed to quiet noise. It would take many friends posting and discussing a particular topic in a variety of mediums to draw any kind of social stir that the Greensboro counters saw.

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Let go of privacy online or the newly licensed high schoolers will pass you by

I downloaded Napster in 7th grade.  I downloaded a lot of music for free. I bought a lot of CDs. I wore tshirts with my favorite bands’ logos  plastered across my front chest. I spent my weekends bopping around at their concerts dreaming about an autograph. I supported my favorite artists. I never felt like I was stealing from Brandon Boyd, even if I was.

So. I got used to music for free. Kids in high school now–they download music on iTunes. They never had Napster. So they pay $.99 and the music shows up in their ipods, on the bus, in the passing periods, in the hallways streaming through their ears. The world of “free” music doesn’t exist to them like it existed to me.

I’m looking at privacy online very similarly. We live in public–now. I grew up online but I also grew up offline. I did things both ways. We had a shared land line phone and I invited my friends to my birthday by sending cards in the mail. That’s how I made an event.

But my 16 year old cousin in high school? Her life is on Facebook. It’s on her blog. It’s on her Deviant Art portfolio page. Of course, her walls are still lined with magazine pages cute boyz from Tiger Beat magazine. But instead of gabbing on the phone for hours after dance camp, she and her friends hop onto ichat for a 3-hour video session where they kind of do homework together.

They didn’t grow up thinking about privacy the way we do. But they are not bloggers or  journalists or the kinds of people who get retweeted. They also don’t think about privacy online the way do, analytically. They don’t think about it in the same way that I didn’t really think terribly hard about how revolutionary it was to download music for free. They’re not really having this conversation the way we are. So, we don’t really heard as much from their perspective for the amount of weight I think it has. They’re figuring out how to live in public as they go. It’s as foreign and new as it is get your first locker or take your first SAT exam. Everything is new, everything is changing and everything is always kind of a guess in high school.

The articulate, educated, media people are discussing the open and closed social web. But the people we’re designing for, the ones barely passing their driver’s ed test are talking about the cute the new guy on Glee.

It’s going to take a generation for us old fogies (including many of the 20-somethings) to get comfortable with an open, social web. Let’s just throw those fears in the back seat with our unemployment checks and college hoodies and chill out online and off.

Related Posts
NYT: Tell-All Generation Learns to Keep Things Offline
Telegraph: Facebook Privacy Concerns Overblown
New York Magazine: Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll

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Reporting happens on social media too

In the context of defining news, David Nord calls attention to the matter and methods of reporting in his book Communities of Journalism (32). He says it is related to

  • occurrence (all news are occurrences, not all occurrences are news)
  • current (current in the sense of something being recurrent)
  • public (product of the exercise of political, economic and social power)
  • reporting (plainly, empirically, self-evident)

Let’s make an argument that shared content (status, video, photo, checkin) is a kind of reporting. It’s a dissemination of some kind of news to an audience. It is often reporting about the self or in context of the self since the author is central to the context of the post in the Facebook medium. I’ll make the argument that people who share on facebook practice some elements of journalistic reporting methods that validate it as social news.

  • Occurrence – Facebook posts are often responding to a question about what’s on their mind, which is related to whatever is happening to the author. The act of posting and sharing validates whatever the occurrence may be.
  • Current – Social media outlets are structured by time and timelines. While news sites consider the element of time, social sites float the newest information to the top, always, saving for Facebook’s top news feed.
  • Public – Social media is generally, inherently public. Privacy settings are loose and the information is generally not intended for a private audience, in the traditional sense. The information is published with the intent to be consumed by a network or community.
  • Reporting – I’ll relate this theme to occurrence and self evidence. Much of social media posts are self-reported content. It may not be pubic affairs news, but all of it is a report on the communicaton and identity of the author.

Our friends work as our editors and our audience while they publish and we do the same. The conversation no longer one way, it’s not even two ways. Conversations move in every direction now online. Social online models reflect our social behaviors much better than writing a letter to the editor ever did.

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How the subtext changed

Journalists functioned as the authority of facts. Newspapers fit in the community; they were about “readers as citizens” David Nord says in his book Communities of Journalism. Civic journalism, at its core is about that community building exactly. Though people have classically argued that the job of journalism is to inform not engage in the community and politics.

“The essence of science, of public opinion, of democracy, of journalism was the authority of facts,” according to Delos Wilcox.

It’s inherently necessary for journalists-civic or otherwise- to be a part of the community. From this perspective they gain access, understanding and context for the stories they tell. Citizens depend on journalists to understand the communities on which the report. If they did not, we wouldn’t have war, court, city, tech, food, fashion and music reporters.

It’s also argued that civic journalism is “naively idealistic.” It does not take political and cultural difference and their powers seriously. So perhaps perfect civic journalism is an utopian dream, like Nord says. But, does social media get us a step closer to a goal?

The mental model of a community has changed drastically as the world has globalized. There are local communities, music communities, industry communities and millions of other communities. With the power of networks, groups can organize in a way they never could before. The power people in these networks have does help people get and stay engaged. Conversely, there is more power to consume information that validates our existing beliefs. It is certainly a double edged sword. That being said, the potential for civic, political and cultural engagement is significantly higher.

Nord also refers to the elements of modern journalism: objectivity, puzzling as it is, political and it existing with subtext.

This concept of subtext is important because it gets at the way. The way in which people consume the information relates to Marshall Mcluhan’s concept “medium is the message.” He emphasizes how much the character of the medium in which we consume influences how we consume it, processes it, understand it. This is all subtext.

This begins to explain why print news does not translate directly to digital (web, mobile, tablet, podcast). At SND Denver Richard Saul Wurman discussed how silly it is to have an animation of a page turning on an iPad. It’s not a book, it’s not supposed to be like a book and it doesn’t need page turning animation to feel like a book. We can think the same way about a newspaper online.

First news sites were direct replicas of newspaper pages. They were designed with 6 columns, huge headlines and flat graphics. It did not translate. The subtext of the web was ignored. But if we look at the Washington Post’s stunning investigative reporting project Top Secret America, we get the subtext and richness of what can be delivered on a browser, but not in print.

Nord also digs into what he calls the “orientation of text” and how the reader relates to the news service, the audience and the writer. When a reader writes a letter to the editor, they are speaking to the public, speaking to the editor and to the self.” This is no different than what we do on Facebook every day.

We are certainly expressing to our public and expressing ourselves. But I’ll argue that we also speak to the “editors” at Facebook. By using or ignoring features, we give them feedback about we use their product and how it fits into our lives, which is very close to what letters to editors did.

News is not much different now than it was before. The medium is different, the way it fits into our life is different but human needs for information and self expression are still relatively the same.

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Interview Review

After formal interview and research sessions I fill out a form for myself. It keeps me accountable and helps me document my findings in an organized way. The process is inspired by workflows at RockMelt this summer and with help from my Independent Study advisor Hans Ibold.

The diary section is especially new for me. Hans suggested I do this so I can capture many of the details that fall through the cracks. Documenting this part will help me grow as a researcher and designer.

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Design Journalism

The crisis cry

Journalists don’t seem to know what to do about the “internet” problem. For more than a few years, it seemed like media professionals thought the online thing might blow over. If they hid under their desks or wrote enough narrative pieces it might just go away. Turns out, people keep going online and and some of those people read the news. Conundrum.

Columbia School of Journalism professor Michael Schudson gave a talk today at Indiana University: “The Crisis in News: Is it time to panic yet?” His talk was intended to “cover that work as well as re-evaluate where the U.S. news industry stands today.” In many regards his talk did that and there is certainly value in this kind of evaluation.

“Schudson is author and editor of several books on news media. He has received a MacArthur Foundation “genius” award and was a Guggenheim Fellow, among other honors,” says the IU School of Journalism website. He is certainly a respected scholar and practiced journalist.

After traveling to the Society for News Design conference in Denver and attending several talks about the media during this semester alone, I’m finding that media researchers and professionals tax a lot of energy on exploring the current problem space and gently touch on solutions or predicted futures.

By practice, journalists don’t predict the future. They work to stay detached from the problem space, objective. For reporting that usually works very well. But, industry experts and media researchers have a closeness with data that very few other people have. These people have unique opportunities to shape, inform and design the future of the industry.

There is certainly value in giving talks, writing books and publishing research. By no means is that discounted. Much of the research falls somewhere near the line of discussing where the industry is coming from, where it is and what may happen next.

Schudson did a better-than-most, but still disappointing version recounting the history of media and making vague crystal ball predictions. Schudson reminded us of the things we know about: local news, layoffs, revenue problems, loss of young readers and significant debt. Schudson predicts news industries will depend on other news organizations to supplement whatever their business cannot fund themselves. He suggested it’s possible but not likely that the old business model could be restored or that the American public will see a mixed economy with government news funding.

Schudson briefly mentioned that many unemployed journalists are now working at small startup news companies. This part of the conversation was brushed over. That’s the exciting stuff. Let us spend more time talking about the people who are working on new media models.

Let us talk about what news startups are doing Storyful, Newser, digg, Huffington Post or even Mediastorm. What’s working, what isn’t working? What are the take aways? Schudson has the expertise and research data to synthesize what he knows about the history of the industry with future looking projects.

I am often hesitant to go to journalism lectures because they often end up being discussions about a well researched reporting project. Schudson joked that by the end of the lecture you would know whether or not you need to panic. Humor aside, what value does this bring to audience members?

The talk successfully pulled out at least half of the Journalism School’s faculty and many others to listen to a rehashing of existing problems and vague predictions about the future. Schudson had an opportunity to speak on value and the future when a audience member asked about what faculty should teach in school. He dodged the answer and left an auditorium of academics without answers or new conversation or concept hooks.

The internet is not going away, so let’s at least take look outside the newsroom and take some risks.

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Spinach and Chicken Nuggets

Do we give people what they want or what they need? Pablo Boczkowski, professor at Northwestern University’s School of Communications has been researching the space in between and gave a talk at IU.

People want to read what is interesting, he says. There is Public Affairs news (global, politics, economy, etc) and crime, celebrity, weather and entertainment news. What he found was that competing outlets are delivering similar news and the demand does not always meet the supply of requests (by clicks). Public Affairs news is the spinach, the news we need. All the other stuff? It’s McDonald’s–it’s chicken nuggets.

“It’s not a phenomenon that people are not interested in public affairs news,” he said. The difference in the new space is the unbundled internet. Boczkowski described the web as an unbundled place for niche markets.

The question for me, here, is how people will find and discover sources they can trust. How will niche news outlets float to the top, become available and even have the funding to do investigative, well edited, well reported, relevan news? And, even if all this quality news exists, will the Perez Hilton reading, Facebook Stalking readers find it? What will it take to move people out of their drive thrus and into the produce aisle?

Before, people came into news sites from the front page and clicked from there. But ask social media sharing increases, hits are populated throughout site significantly more frequently.

Will people eventually get sick from eating all the McDonalds and change their behavior? It’s hard to say. Is there a way to make Broccoli taste more like chicken nuggets?

What makes entertainment news so appealing? It’s certainly not more relevant to our lives than midterm elections but it’s tasty. It’s shocking, sensational, easy to understand and easy to throw away and worth talking about at the water cooler. I’m also interested to know if sharing has helped drive more visitors to sites. If so, does that eventually translate to more subscribed or frequent visitors.

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#SNDdenver

This weekend I went to the Society for News Design Conference and Workshop in Denver. My hope was to get insights for my capstone and independent research project–and I did. I haven’t spent this much concentrated time with journalists in nearly two years. I was reminded of the essence of these kinds of people. I was reminded of where their inspiration, motivations and also fears come from. These people are experience designers, they want to help people understand complex ideas.

Below are general accounts and conversations I had with journalists, designers and engineers. I will continue to compile this list:

Dave Wright Jr., Senior Interactive Designer at NPR

Dave and I discussed our favorite NPR radio shows. He started by asking me what my local station was. With a blank stare I told him it was essentially iTunes. I’m a podcast junkie, I told him. I nodded my head back and forth, who do I love more? Radiolab or Planet Money? Then we got to the essence of journalism. Both shows tell amazing, stunning stories. But we can certainly agree that Planet Money does the kind of reporting that journalists do. Radiolab lacks those “news values” we keep hearing about, like timeliness for example. Those stories exist in the ether, they’re not linked to today or 3 weeks ago.

So how come when Planet Money reporters don’t know the housing market is the way it is and why Toxie, their toxic asset dies, how come they can say they don’t know? Why does The New York Times need to be an authority but Planet Money doesn’t?

We somehow, then, came to talk about cloth diapers.

Sam Berlow, Font Bureau; Bill Couch, USA Today; Felipe Fortes, Treesaver

I dined with these three gentleman on Saturday night. To be honest, we discussed so much but mostly why the community is stuck in their funk. I asked why is there such a leap to get on the iPad bandwagon when Richard Saul Wurman himself mentioned how few actual non-developers own one themselves. One of these kind gentlemen pointed out that newspapers have fallen behind on so many curves that this is their chance to finally be on the ball.

I covered the e-tablet session which included discussions from Couch, Mario Garcia Jr, Jared Cockon and Dan Zedek.  came to think that while an e-tablet conversation is important but also maybe short sighted, it did do something higher level. It opened up the platform conversation, the HTML5/CSS3 conversation.

Developing for iPads means that news companies need to think about their phones, tablets, sites, browsers and as Berlow mentioned: their brand.

Dennis Brack, Washington Post Design Director (soon to be at Foreign Policy)

Out visiting the pubs of Denver, Dennis and I came to talk about his move to Foreign Policy. We discussed what their news model would be like and what he sees for the future of the product and his team. I then asked him what he thought people are looking for.

“People are looking for clarity,” Brack said. There was a time when people were on the internet and broadly exploring but now they want to get to what they want to find.  He is going from a major publication to a niche magazine, clarity is key.

Javier Zarracina, Graphics Director at the Boston Globe

Javier and I quickly chatted to catch up on where we are and what we have been doing. He said what we need to do is apply the knowledge we already have. We need to make our graphics interactive. Readers want something that is useful and compelling, he said. They want new experiences, new ways to interact and new storytelling forms.

Jeremy Gilbert, Assistant Professor at Medill, Northwestern

My post from the SND.org blog:

Trends are not sustainable solutions and they certainly don’t solve problems at their roots. This morning, I sat down to chat about interaction design and news trends with Jeremy and Jessica Gilbert at the Medill School of Journalism in at Northwestern University and Jennifer George-Palilonis, SND’s Society for News Design Education Director.

It would have been great if news companies invented Groupon, Craigslist, Yelp and Twitter. But they didn’t. And really, advertising and money from other services are simply revenue models. They are not directly related to news content. We questioned if people would pay for content and debated if the “everything for free” concept is a phase.

People are willing to pay for service, trust and quality. We pay for Flickr, Dropbox and Netflix. Readers are looking for solutions to cut through the noise online. Twitter is so valuable because we can depend our network to filter trustworthy, useful content.

Jeremy and I spent time talking about the power of automated story crafting. What would the news look like if we let reporters gather and write but let computers process and parse the information? Can machines help bring context and individualized stories to our readers? We can move away from Wiki style live coverage to something that will be much more valuable for our staffs and readers.

As we look beyond trends and into the next few decades a few themes are visible. We will see changes in how we depend on our networks, our editors, computer automated resources and bringing more context to news.