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Browsers Design HCId

Hey Internet, check out RockMelt

I spent the summer interning at RockMelt with a rockstar team of engineers and designers who came from places like Google, Apple, Facebook, IDEO. I practiced all the things I have learned about collaboration.

One of my first projects was to work with my team on the splash page. That’s the page you see when you open up RockMelt for the first time. I had to decide how to give a product tour, highlight the most important features and begin to define the product voice–all without overwhelming our new users. It seems obvious, now, that sharing, search, friends and news are the big ticket items, but we had to go through the process to make sure that’s what we wanted to and needed to communicate.

These four rectangles with some hover action may not seem like anything ground breaking, but I have a stack of sketches of inches thick with designs that didn’t make the cut. It’s pretty cool to see it come to life free from the cloaks of stealth even if it’s from my dinky graduate student apartment in Bloomington, Indiana.

I made those buttons on the new tab page, so please send lots of feedback. They really do read all of it.

I also worked on our alpha invite system flow from the employees sending invites up to the experience the user has downloading, installing and getting to the splash page above.

I also picked up the reigns for parts of the Friend Window and took it from a tabbed view to the split view on mac. The team and I went out to do some exploratory work for RockMelt features that exist further in the future. I can’t wait to see that come to fruition.

All the while, I got to chat with tons of really cool people in our demographic. They came in to try RockMelt and help us figure out which features were totally buggy, confusing or hey– just plain awesome. I did some other things too, none of which were mastering the Rubik’s cube.

Congratulations on launch, team. I’m so grateful to have worked on this browser with you. It’s hard to believe we were ever doing sprints in that little Palo Alto office. I can’t wait to see what comes next. I can only imagine–and re-imagine.

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Capstone Design HCId Journalism Share

The shared experience

Gorilla Sharing 2

Sharing a post seems simple enough. Copy and paste a link, click the like button or recommend a story. Seems simple enough–not too complicated. There is a lot more happening behind these 1 and 2 step flows. When we share we are defining our identify, building our social capital and simply speaking, expressing ourselves.

Takin the action to share, or not share, by whatever process is an editorial process. Creative tools like Facebook give people who were once only consumers a more liberal opportunity to also be producers.They are using their personal judgement to select or ignore what they choose to broadcast to their networks. Each post is a reflection of  their values by showing what they consume and promote and thereby constructing their identity.

Schniederman and Hochheiser discuss the transformation from readers to leaders in social media. Social media users are constantly shifting from roles as passive readers to very active leaders: those who move conversations in the community forward. In between they act as contributors and collaborators and are constantly negotiating their role and identity as it shifts even from post to post within their greater social communities online.

Sharing to a community also builds on social capital. Journalism history researcher discusses the orientation of text in his book Communities of Journalism.

“When a reader writes a letter to the editor, they are speaking to the public, speaking to the editor and to the self,” he says.

Nord’s statement here supports identity building while interacting with news. What also happens here is engagement with the community. Posting and sharing certainly speaks to a public, especially as the web is becoming more open. Friends in the network work as editors, they critique, comment and build on what has been stated. As a person shares to their network, the public and editor are one in the same as they are building their social capital.

In a recent study done at Michigan State University, Ellison, Stenfield and Lampe found significant social capital benefits from college students on Facebook. They found students used facebook “primarily to maintain existing offline relationships or to solidify what would otherwise be ephemeral, temporary acquaintanceships.” In doing this, they found “indices of psychological well-being, such as self esteem and satisfaction with life.” Sharing and engaging in these communities not only pass time and serve as passive news to read about friends, but also builds socially beneficial experiences.

Malcom Barnard quotes Roger Fry in his book Approaches to Visual Culture. Barnard writes:

Fry believed that message of the work is described as’a whole mass experience hidden in the artist’s subconscious’ Conscious or unconscious, the matter is still that of expression.

When someone share to their network, whether or not they are conscious and aware of their expressions does not take away from them expressing themselves at are. When they post, and especially with commentary,  they are engaging in editorial, creative work and the process of communication.

In doing this, their expressive nature directly relates to their identity that is always in progress of being crafted and the social capital in which they are building. The individual does this across their networks, their community while every other friend in their network is simultaneously making the same conscious and unconscious negotiations.

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Design HCId Journalism

“The computer is really a tool for creativity and creation.”

“There’s value to doing things by hand, there’s value to having an algorithm for you. Design and the world of data. There’s a lot happening there. Think about information design and how you can effectively tell a story by data.”

via Karl Gude

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Capstone Design HCId Journalism London Music Poynter Share Travel

Make music, make friends: my social graph

I wish I had drawn out my interpretation of my social communities before I installed the new Facbeook app, Social Graph. What this app does very well is show me how my facebook friends are connected and clustered.

I ran the app, took a screen grab and began to label the clusters. When I loaded the app again, my clusters looked different. In these screen grabs I did not include some of the outliers. Most of those people are friends I made while traveling. There are so many ways to interpret my social circles. The app is slow right now and it doesn’t tell a story. But I can do that:

My Social Graph

Ultimately, what I found is that my techno community links my high school and ancestry communities the most. Media and music are still the center of my social circle here. My current job at the Office for Women’s Affairs is surprisingly barely connected to anything at all. I have two London networks that don’t overlap at all.

My Social Graph

I can see that media and music are the centrally what link me to people and my professional communities. I have strong clusters in Indiana and San Francisco that thickly overlap with my Chicago community.

My Social Graph

I found many of the outliers here to have a specific ethnic quality in common. I also had an absolutely random seeming smattering of “indian people” from all over the country in that cluster.

Overall, I’ve learned that my music communities centrally have guided my social life. I have an enormous high school network, which makes sense because I joined Facebook as soon as I graduated high school. My Bloomington music community is tightly connected to my student media groups which then led me to my job at the Star, the news design community, my Poytner Fellowship and the cluster of friends in Indianapolis who worked at Rolls Royce.

Last year, friends from my San Francisco Tech and Techno Community went to India for a wedding. They stayed with my aunts, uncles and cousins and must have friended each other. There are enough people from my high school who moved to San Francisco, listen to Techno and work in Tech, so we can see those overlaps too.

I was surprised how few links there were between my tech communities and RockMelt, but then again it makes sense because I did not get the internship by knowing someone, per say (which is quite rare). There was a 6-degrees of separation alumni connection there.

I wish I could make some sense of the random smattering of Indian people. That cluster is concentrated with Indian people I know from all over the country and world. I guess we really are all family.

I would love to search for specific friends in this app. Still, very cool. This is also the first time I got to check off every category in my tags!

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Capstone Design HCId Journalism

What if ads weren’t such a bad thing?

Advertisements are annoying because they interrupt whatever it is that I’m trying to do. Ads disrupt my reading, my hulu-watching, steal attention when during searches and force you to chase your mouse around a dancing logo hunting for the ‘x’ icon. I cannot recall a time when associating your brand with words like annoying and frustrating was a good thing.

We are in a flow when we’re reading. Researcher danah boyd talks about Csikszentmihalyi’s flow theory in the context of media online:

Consider what it means to be “in flow” in an information landscape defined by networked media, and you will see where Web 2.0 is taking us. The goal is not to be a passive consumer of information or to simply tune in when the time is right, but rather to live in a world where information is everywhere. To be peripherally aware of information as it flows by, grabbing it at the right moment when it is most relevant, valuable, entertaining, or insightful. Living with, in, and around information.

boyd is not talking about advertisements here. Not directly at least, but it fits in. Usually, ads are persuading their targets to buy something. Usually. But, often, people do come online, to indeed, purchase something. The advertisements are frustrating when people are not shopping or the advertisements are irrelevant. The ads are frustrating when they don’t fit into our flow and rarely do they.

 

Example: If Cheryl Sundra has been shopping for cameras lately, I bet she would love to know that Kyle Telechan uses a Nikon D3. She thinks his photo is “fantastic!”

But for now, advertisements are a part of our world. Some news companies especially still cling to the ad model for a way to pay for server space and their reporters. But how is it that an entire industry built on paying for their product with subscriptions and ads missed the boat again?

According to insidefacebook.com:

Facebook has filed for an ad targeting patent that lets the company direct ads based on the tastes of a a user’s friends, on top of their own explicit interests.

But it also covers other twists on the idea, including using a person’s browsing habits or actions on the social network to target ads. Although the patent document only appeared earlier this month, the company filed for it in April of last year.

Facebook argued in the filing that self-reported interests often leave out people who might fit within a targeted group for an advertiser. The idea would be to help marketers reach potential customers who haven’t shared enough information about themselves to feed Facebook’s ad targeting algorithms.

Educated, connected readers, probably with credit cards, are reading the news online. Sure, the news sites has access to user browsing habits. But that was when they were just users. Facebook transformed these users into people. People with relationship histories, favorite restaurants and absolute easy access to the kinds of people and places that are important in their lives.

Facebook filed for this patent. But surely the news is already working on something. I’m personally putting a lot of eggs in the news.me basket.

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Capstone HCId Share

Viral Seeds

Spreading the joy of Spring

Using a Model of Social Dynamics to Predict Popularity of News points to Hochheiser and Schniederman’s reader to leader theory in some ways. In this paper Kristina Lerman and Tad Hogg study the voting and interaction behavior of users on Digg.

A small number of users dominate the activity on the site, and receive most of the attention of other users.

In this case, on Digg, a small group of people act as leaders, as do they on Wikipedia according to Hochheiser. Lerman also found that sites that initially get many votes do not accumulate many more further on. It seems that viralirty does not exist in the Digg system like we would expect. However, Digg is potentially a viral seed.

Leaders potentially start on Digg and as they “vote on the story, it becomes visible to their own fans through the friends interface.” From there, the content may expand to broader networks with more users who act as collaborators and contributors.

The strength of social influence is measured in terms of the proportion of initial votes that can be made via the friends interface: those coming from the fans of the submitter and previous voters. Social influence during the early voting period and the final number of votes a story receives are inversely correlated.

What we can learn here is that initially, it seems that it takes getting content to the leaders so they will contribute to their other leader and readers which then, and only then, will traffic to the content increase. Earlier this year I blogged asking if it was knowledge or was it the network that is power. Some signs point to network.

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Capstone Design HCId Journalism Share

It’s halftime: it’s time to synthesize

Call it expanding and contracting, cycling and then recycling or moving forwards and backwards. That’s the way research goes. I am midstream a thick media reporting project. As I sort through my quasi-professional-identity crisis as a designer, journalist and researcher I have full warrant to borrow tools and techniques from all disciplines.

I borrowed elements of affinity diagraming to draw new conclusions about so much of what I have learned this semester.

I'm supposed to find meaning in this stack?
1. I wrote short summaries of my research findings on individual Post It notes.

Diagram findings
2. I stuck the post it notes on a big blank wall. I organized and reorganized them until they made some kind of subjective, judged sense.

The big topics
3. Then, I gave each stack a topic. I now have organized clusters of thoughts and seeds of ideas about how to move forward.

Questions

  1. What kinds of people should I talk to next?
  2. How does language connect communities and culture?
  3. What are the analog things in our life that mimic the social layer?
  4. What gap is social media sharing expression filling?
  5. What filled the expression gap before?
  6. Will we get social media fatigue (too many chicken nuggets)?
  7. Social media satisfies impulsive behavior and thoughts. What other part of our life does this affect?
  8. Why do we gather where we do online?
  9. What gets left out when shared (broadcasted) content is personalized for us?
  10. How are people who share to social media like and unlike journalists?
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Capstone Design HCId Journalism Share

Reader to leader: motivating participation

“One click” tools like retweeting and liking content make social participation easy. Harry Hochheiser and Ben Schniederman say “Social networking tools illustrate the importance of leveraging existing social ties to generate perceived community in From Bowling Alone toTweeting Together: Technology-Mediated Social Participation.

It cannot be accidental that they refer to these communities as perceived. I recently posted about the great resource our social media acquaintances are in my algorithm post. However, there is also the dilution of content in our state of information overload.

Hochheiser and Schniederman’s gently claim that these communities we are in are perceived. Because it is so easy to passively interact with those in our social feeds, do we end up crafting communities that truly exist or are they only perceived. Without going too far down the “what is reality” path, what we learn here is that like in traditional media even in social media, leaders emerge.

These leaders emerge from the group of general social media users. Everyone consumes. Those that only consume are often called lurkers. He says, then, some become contributors, collaborators and leaders. They do not define each role and break down the difference between a contributor and collaborator.

My guess is that a collaborator is someone who posts something on Facebook (a contributor). A friend then comments on that post, which makes that friend a collaborator. If the author responds, he then also becomes a collaborator. Once they are in “engaged participation” in the community, say a Facebook Group, or a long thread of posts, they have become a leader.

The reader, the consumer is playing a role s/he’s never played before. The reader is influencing the experience for other readers. They add value to the content written by the author, may that person be writing for CNN or on Facebook.com.

As a collaborator’s reading experience is hyper mediated by contribution, on say, is their reading experience hypermediated across platforms?

It’s possible that leadership on social media platforms has changed the way they read what professional news authors publish. How then, if at all, should journalists change the way they write and collaborate with their readers and collaborators?

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Capstone HCId Journalism Share

Do algorithms suppress us or set us free?

There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances—not our friends—are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.

Shirky considers this model of activism an upgrade. But it is simply a form of organizing which favors the weak-tie connections that give us access to information over the strong-tie connections that help us persevere in the face of danger. It shifts our energies from organizations that promote strategic and disciplined activity and toward those which promote resilience and adaptability. It makes it easier for activists to express themselves, and harder for that expression to have any impact. The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo. If you are of the opinion that all the world needs is a little buffing around the edges, this should not trouble you. But if you think that there are still lunch counters out there that need integrating it ought to give you pause.

From Malcom Gladwell’s story on activism in the New Yorker:

Gladwell begins a conversation about the Greensboro lunch counter protests. He argues that the social revolution will not happen online. He says our weak ties, our hundreds or thousands of friends let us express ourselves but the impact is significantly lower.

The Facebook algorithm is  designed such that their users can feel comfortable “over sharing.” Only relevant posts should show up in the feeds of their friends. This solves two potential problems for the Facebook experience: information overload and irrelevant content.

Users can post, express and write as much as they would like without the worry that they are writing, tagging, posting or commenting too much something that often happens on Twitter. However, on Twitter, the overshare situation is completely contextual to how many people you follow. If you  write 10 tweets a day, a recipient how follows 50 slow tweeters will feel overloaded, whereas a follower who reads from 300 people will barely notice those ten tweets.

Lets come back to Gladwell’s argument that these networks are both empowered and diluted by their size. Activists and those expressing themselves can do with much more ease. But, they cannot rally the attention that the Greensboro lunch counter could because the Facebook system is designed to quiet noise. It would take many friends posting and discussing a particular topic in a variety of mediums to draw any kind of social stir that the Greensboro counters saw.

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Capstone HCId Journalism

Let go of privacy online or the newly licensed high schoolers will pass you by

I downloaded Napster in 7th grade.  I downloaded a lot of music for free. I bought a lot of CDs. I wore tshirts with my favorite bands’ logos  plastered across my front chest. I spent my weekends bopping around at their concerts dreaming about an autograph. I supported my favorite artists. I never felt like I was stealing from Brandon Boyd, even if I was.

So. I got used to music for free. Kids in high school now–they download music on iTunes. They never had Napster. So they pay $.99 and the music shows up in their ipods, on the bus, in the passing periods, in the hallways streaming through their ears. The world of “free” music doesn’t exist to them like it existed to me.

I’m looking at privacy online very similarly. We live in public–now. I grew up online but I also grew up offline. I did things both ways. We had a shared land line phone and I invited my friends to my birthday by sending cards in the mail. That’s how I made an event.

But my 16 year old cousin in high school? Her life is on Facebook. It’s on her blog. It’s on her Deviant Art portfolio page. Of course, her walls are still lined with magazine pages cute boyz from Tiger Beat magazine. But instead of gabbing on the phone for hours after dance camp, she and her friends hop onto ichat for a 3-hour video session where they kind of do homework together.

They didn’t grow up thinking about privacy the way we do. But they are not bloggers or  journalists or the kinds of people who get retweeted. They also don’t think about privacy online the way do, analytically. They don’t think about it in the same way that I didn’t really think terribly hard about how revolutionary it was to download music for free. They’re not really having this conversation the way we are. So, we don’t really heard as much from their perspective for the amount of weight I think it has. They’re figuring out how to live in public as they go. It’s as foreign and new as it is get your first locker or take your first SAT exam. Everything is new, everything is changing and everything is always kind of a guess in high school.

The articulate, educated, media people are discussing the open and closed social web. But the people we’re designing for, the ones barely passing their driver’s ed test are talking about the cute the new guy on Glee.

It’s going to take a generation for us old fogies (including many of the 20-somethings) to get comfortable with an open, social web. Let’s just throw those fears in the back seat with our unemployment checks and college hoodies and chill out online and off.

Related Posts
NYT: Tell-All Generation Learns to Keep Things Offline
Telegraph: Facebook Privacy Concerns Overblown
New York Magazine: Kids, the Internet, and the End of Privacy: The Greatest Generation Gap Since Rock and Roll