What is it called when our minds see something in nature that looks and feels like a remediation of technology? Deremediation? Probably not, because I made up that word.
For example, Instagr.am is an service that lets people saturate and filter their photos. They are what researchers Bolter and Grusin would call a remediation of old film cameras. Months ago I was driving on highway 280 near Half-Moon Bay between San Francisco and Mountain View. I thought the rocks I was seeing looked a lot like the fake rocks I saw at the Universal Studio’s movie set. The movie set rocks were of course meant to look like real, natural rocks.
What is it then? What is it called when our mind begins processing things in the natural world as if they are produced by technology? Maybe it’s not anything except you thinking I’ve gone absolutely mad.