Apple generally does a superb job choosing songs for their ads that charge our emotions. There’s an interesting story about that cute tune in the new magnetic iPad 2 case video. It was written by Fiona Apple, of all people, and titled Extraordinary Machine, of all names.
Six years after Fiona Apple wrote the album, in 2008, happy as a clam–or as happy as Fiona Apple could be– it was shot down and sent back to the drawing board. Many tracks were reproduced and rumored to be against her creative will. They were produced and arguably overproduced, before going to market. The original album ‘accidentally’ leaked to music-internet junkies across the web while American Eagle and many radio stations played the shinier, more sellable album in stores.
What does this have to do with the iPad? Not much really, but it’s an interesting back story on on a sour Apple and an Extraordinary Machine.
Read more on Pitchfork’s music blog.
1 reply on “(Fiona) Apples to Apples on the new iPad 2 Case”
Haha! You went and did it. When I saw the video on businessinsider.com I delightedly grinned with their satire of play on sounds coupled with the obvious implications of the instrumental.
: ) Thanks for the post in recognition of something that will go unnoticed by many.